Building rapport

and creating change

is at the heart of what you do.

Your copywriting should be doing the same.

Have you ever noticed how helping others always seems so much easier that helping yourself?

Of course, you know exactly how you can support your clients and bring them from surviving to thriving, but when it comes to typing it out onto the screen it starts to sound all airy and awkward. Why is that?

Add to that ethics, accuracy, sensitivity to possible client triggers, and awareness of voice and tone in order to form a strong emotional connection … it’s enough to make you wonder if you should just keep your business offline instead.

That’s where I come in.

As someone with over two decades of experience in working with various marginalized groups, I’m able to lend my first-hand knowledge, combined with my skill and experience as a connection-focused copywriter to working with you and your clients.

I'll meet you exactly where you are.

What drives my passion for my work?

Here's a glimpse of my journey...

When I first started out, regardless of the jobs I had, it seemed like almost all of my mentors seemed to suggest the way to get in a position of influence with others was by taking advantage of their insecurities and making them uncomfortable. This was true whether I found myself in a classroom, in a shop, in an office, or working online.

I knew one thing for sure ... this was NOT aligned with the person I was and how I could make a living.

I shifted my business a couple times all the while digging deep to find out what mattered most not only to me, but also my family and my clients. Connection. Integrity. Empathy.

And, of course, income matters too, because without it, there is no business.

I realized it was possible to sell your services with soul.

Today, I help wellness professionals grow their businesses by combining compassionate storytelling with powerful, conversion-focused copy.

But all YOU need to know is that my approach ensures that your marketing is both ethical and effective, allowing you to build authentic relationships with your audience while driving meaningful growth.

Here’s why you can trust me:

As a Certified Master Marketer so I have skills in offer creation, design, and most importantly applied skills in applied copy skills related to funnels. Think sales pages, emails, registration pages, webinar presentations, ads ... all the things you need in your business.
I'm also a Certified Launch Manager, so I've upleveled my knowledge around the copy you need to launch your offers AND keep your clients nurtured between your launches (because we've all heard from those friends who only call us when they need something from us, IYKYK)
I hold my MEd in Special Education and was recognized as Trainer of the Year at my day-job. No matter which option you choose when we work together, you'll know exactly which steps to take and why.

Work With Me

Curious about how we’ve helped entrepreneurs like you?

Here’s what some of my amazing clients have to say about their journey with me:

Ready for Results Like These?

Hey there, I'm Laura

Your Connection-Focused Copywriter

I'm all about building relationships with your clients, except when you stay stuck there and never move into the sales-phase of your business.

I know how easy it is to get stuck in the trap of "being nice," especially in a heart-centered brand like yours. You want to help everyone, but you need to remember you're also running a business.

I've spent years helping others write nurture copy and warming their lists, but I you know what? They ALSO needed support in launching their offers with that same authentic personality and empathetic storytelling.

So I've found a way to combine it with effective conversion strategies to help health and wellness businesses like yours thrive.

For the past seven years I've worked as a copywriter for dozens of brands writing email campaigns, ads, and funnels even earning certification as a Master Marketer and Launch Strategist along the way.

I'm excited to help you build meaningful connections with your audience, making selling your products and services feel natural and effortless.

Work With Me

FUN FACT #1

Within the past year my youngest son was formally diagnosed with autism at the age of 14, although he has been receiving various services since the age of eight. Our journey has led to my understanding of my own neurodivergence and ways to manage it. It's been humbling to say the least, but also very reassuring.

If you find your brain also works just a little differently, know you're in great company with me and we'll sort out all your brilliant ideas and share them with your audience so you can have the business and life you love!

FUN FACT #2

I'm a personality profile junkie, and - not so surprisingly - most of them come up with pretty similar results! Enneagram, Myers-Briggs, Human Design, Clifton Strengths, and Kolbe ... just to name a few! I'm a card-carrying introvert with a strong ability to empathize, counsel, research, and strategize. So, I am probably pretty well suited for the work I am doing!

When I am not working, I like to unwind knitting or stitching (I've even gotten back into quilting!), and usually not too far from the ambient noise of my family nearby. My two boys are extremely close and listening to them talk together is a riot!

FUN FACT #3

As much as I'm a homebody, I love traveling from the beauty of different countries, foods of various cultures, the remarkable history, and the diversity of the people. I've only been to five countries and about seven different states so far, but I'm looking forward to the days my family and I have more travel time together (ignoring the fact that we have two to put through college soon). Sooo many places on my bucket list. . .